Monday, August 22

Life is Black and White

Life's up and down, criss and cross, left and right, correct and false. 



Dress - Express, Shoes - BCBG Max Azria, Earrings - MichaStore.com






I'm 24. Back when I was 17, I thought living in the 20s means certainty. I imagined myself knowing what my life goal is and know exactly what I'm supposed to be doing. Who knows now that I'm half way consuming my 20s, and I'm still a blank paper.





Lately, despite all the busy galore - I've been questioning myself much. I can truly see up and down, left and right, people around me seems to know what they want, what they are working towards, and totally going for it. You know I'm the type of person that tend to like many things, I put love to one thing and I also like another thing. I cannot seem to set my mind into one thing and truly shove myself to mastering that one thing. Now I'm not even sure what I'm about, what I love, what I should go for. I sometimes envy people who set a clear path to their goals.

I'm 25 soon and I'm still falling; not failing, but keep going. Really hoping that I can soon find a path and settle for it. I'm confused, but I hope I can make up my mind really soon, or at least in the next 4 years before the 30's hit!


Mural Location:
S Ashland & W 16th St (Pilsen),
Chicago, IL 


xx,

Catherine. 

Sunday, August 14

Highlight of The Summer

Good bye Summer and off to a new season,now! Today is sort of officially the last day of Summer for Micha, my joint business. Many of you are probably quite familiar or have heard of the store.

Maybe you are curious,or maybe you just want to hear some more about how it's been doing. I would like to close our Summer season with this post!

Dress - Forever XXI, Shoes - Forever XXI, Jewelry - MichaStore.com



This Summer we have been super busy with over 10 Weekend Festivals going on starting from May to August. It's been super fun and amazing to meet our awesome customers and hear what they have to say about our store face-to-face! 

First off, working with the Micha team has been truly fun and exciting! Thanks to the gang! Totally appreciate the help with setup,taking care of the booth, and spreading the Brand around Chicago! You know you have one cool team when your booth is really the only booth that survived a tornado. A couple of weeks ago, we were in this festival, Wicker Park Festival 2016, and on Sunday there was a huge thunderstorm that even slashed some trees down to the streets. Other vendors were initially holding off to their tents, but after the rain and wind got really bad, they ran away letting the wind broke their tents, flew their tables. It was bad news for us, tables and merchandises flew away, debris everywhere. I nearly got my thigh poked by the tent leg from our neighbor. Three ladies,and a dude.. we were holding our tent down and really protecting all our items, while other people shouted at us "LET IT GO!! LET IT GO!!!!" (p.s. this is not ala Frozen by the way). We were so conflicted, but still holding off to the tent, and even holding off to our neighbor's tent so that it won't fly away. Until the end of the thunderstorm, we survived and all our items are super dry as if nothing happened. Super proud! especially knowing that trees on streets were down already, glasses in my apartment building broke,and traffic lights were dead at that night. Super awesome, strong team there!!

Next in my highlight is hearing so many sweet and positive words as well as encouragements that people give to you. We have done so many festivals at this point and we have met so many encouraging customers up until this point. Some customers have came back multiple times because they like our products and they think the price is super reasonable. Hearing their nice words really make me feel so happy, all the works that we have done seems to be paid off! I'm glad! Plus through sharing our stories about the four of us, who are young entrepreneurs, founded the company, many people have told us encouraging words and supported us. Maybe I'm making this too dramatic,but you have no idea how it feel when people you've just met really support you. It's awesome lots! 



Overall I think this is not the type of Summer where I go on luxury vacations, producing tons of Instagram pictures. My team and I, we've worked so hard, spending our weekdays and weekends working (sometimes until over midnight) so that we can grow as a business, as a person, as an entrepreneur. It's been amazing journey to be able to join that many festivals, meeting our customers directly, and hearing so many encouraging words. 

Now we are off to the new season! Done with the Bazaar flood, but will still pop-up in several festivals each month. Oh! And we are releasing our Fall Contemporary Heritage Clothing Collection in about a month! You'll find our own designed and made unique Indonesian batik coats, jacket, vest, and dresses. Super excited and will let you guys know once it's up! 

xx,

Catherine














Sunday, July 31

Never Enough Pink!

Hello peeps, greetings again! I'm back again in maintaining my blog after several months of hibernation. Not quite, MichaStore.com has been busy with festivals and new concepts these past couple of months; so the team has been super busy. Not much time to do fun stuff!

Anyhow, I'm finally back into blogging. My sister, Maria, and I just started a new hobby: Mural Hunting. Lately we have been seeing lots of bloggers sharing their pictures with the mural from different cities. We just realized then, apparently Chicago has a lot of Murals! So we are starting a series called #muralhunt and this post is the debut!

Top - Forever XXI , Skirt - Forever XXI
Jewelries (Necklace & Earrings) - MichaStore.com, Bag - Zac Posen, 
Flats - Zara







Summer 2016 is the season for off shoulder, and I am totally loving it!! Crop top, off shoulder, and maxi skirt are totally a great combination. Choker is another item in trend this season, but with my rather short neck, I cannot really look nice wearing choker; so my alternative was this precious little pearl necklace from michastore.com, Daphne, one of the store's best seller this Summer! 

My look today aim for a more Romantic and Cute feel. The crop top and maxi skirt combination is giving the outfit a more romantic look. Meanwhile the shocking pink background gives a cute touch to the whole presentation. 

Summer is over soon, but be prepared to see some more outfit pictures from me and team!

Photograph by: Maria J. Gunawan 
Location: Pink and White Arrow Wall (1670 N. Ada St., Chicago, IL)


xx,

Catherine Au Jong